Articles related to the aftermarket industry

After-Sales Services and Customer Relationship Marketing

After-Sales Services and Customer Relationship Marketing: – A Multiple Case Study within the Swedish Heavy Equipment Machinery Industry
Abstract:

Due to growing complexities in business-to-business products, the relationship between a seller and […]

Value Creation in Buyer–Seller Relationships

Value Creation in Buyer–Seller Relationships: Theoretical Considerations and Empirical Results from a Supplier’s Perspective

Abstract:

The essential purpose for a supplier and customer firm engaging in a relationship is to work together […]