Articles related to the aftermarket industry

Here you find all literature within the Sales category.

Coaching Salespeople into Sales Champions

Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives

Author/s: Keith Rosen
Language: English
Year: 2008

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How many salespeople (and managers) are not realizing their fullest potential? What stands in the way […]

Winning the Professional Services Sale

Author/s: Michael W. McLaughlin
Language: English
Year: 2009

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In recent years, professional services providers have had to rethink their sales strategies because so many of their tried-and-true approaches no longer work. Clients ask tougher […]

CRM at the Speed of Light

CRM at the Speed of Light, Fourth Edition: Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers

Author/s: Paul Greenberg
Language: English
Year: 2009

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A social revolution in how we communicate has taken […]

The CRM Handbook

The CRM Handbook: A Business Guide to Customer Relationship Management

Author/s: Jill Dyché
Language: English
Year: 2001

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Praise for The CRM Handbook

“Want to avoid being one of the estimated 70 percent of companies who have tried […]

Why CRM Doesn’t Work

Why CRM Doesn’t Work: How to Win By Letting Customers Manage the Relationship

Author/s: Frederick Newell & Seth Godin
Language: English
Year: 2003

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CRM was supposed to help businesses better understand their customers and increase […]