Do you fly often? If yes, do you really listen to the safety demonstrations?  Now you will!

What about your customers, do they really listen to your “boring but important” stuff? Or do they read important terms & conditions in your contract? If not, consider doing it in a different way! You perhaps don’t need to go to the level of Virgin Americas safety video, but why not try to make your ”boring but important stuff” more enjoyable. No matter if it is terms & conditions, quote details or technical specs.  Gather your team, identify the important stuff that only a few bother to understand, and think of new ways to present it!

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