An introduction to what servitization means to product manufacturers, by Prof Tim Baines, Aston Business School, UK

Tim Baines, Professor of Operations Strategy, delivers an insight into how manufacturing companies can compete by offering services wrapped around their products. Here, using the example of Caterpillar’s Finning dealership, he discusses the business benefits of offering advanced services, and the technologies and practices they demand.

Click here to watch it on YouTube.