Articles related to the aftermarket industry

Apr2014

The Importance of Serving as an Ambassador to Your Customer Base

April 23rd, 2014|Categories: General articles|

“Your company may have thousands – or even tens of thousands – of employees working for it all over the world; however, as far as your customer accounts are concerned, you are the principal individual through whom they will have any contact once the initial sale has been completed. While […]

Apr2014

Preparing Your Field Techs for their Customer Site Visits

April 23rd, 2014|Categories: General articles|

“Numerous research studies have shown that customers are most likely to evaluate the performance of their on-site service technicians on the basis of their:

Product Knowledge
Technical Skills
Responsiveness
Professionalism

Therefore, your advance preparation in each of these areas will be critical to your ability to satisfy customers on each individual service call.
Product Knowledge
Far and […]